STAG Provisions for Men Does Dinner Wear
STAG Provisions for Men is like your cool uncles walk-in closet.
The smell, the textures, the colors, the organization. It’s like Carrie Bradshaw’s closet got a GQ makeover. The essence of leather, tobacco and evergreen fill my nose. A little vintage here, a legendary designer there. Every other shirt has a tag you’ve never seen before. Just the right amount of new within a sea of comfortable classics. The space is open, but thoughtfully packed to the rafters. Forty-five minutes wandering around the store and I was sure there were 100 things my eyes hadn’t even touched.
Over the past seven years, STAG co-owners Steve Shuck and Don Weir, have gone from humble South Congress beginnings to becoming a nationally recognize men’s wear brand. With stores open now in Dallas, Houston and Venice Beach, California the STAG team and Hai Hospitality have been growing in similar markets. Sharing this common thread among others in the food and lifestyle categories, STAG seemed like a natural fit for the Dinner Wear Series.
I reached out to the Austin location about the collaboration. Met with great enthusiasm, I gathered my team and got to work. Keeping in mind the various markets both STAG and Hai share, we wanted to showcase a variety of style. Alas, three looks evolved. One classic, one more adventurous, and one that lies somewhere in between.
To further illustrate the STAG ideals, I reached out to Steve and Don for some input about their brands style, their growth and of course where they like to eat in Austin. Here is what they had to say:
Hai Times: How would you define your price point?
STAG Provisions for Men: We want anyone who walks in STAG to be able to walk away with something, so our price point is broad. Really broad. We range from $30 to $2000 for clothing (t-shirt to leather jacket) and $2 to $5000 if you include postcards and one-of-a-kind, antique furniture.
HT: Describe your brands aesthetic.
SPM: We offer contemporary clothing with classic roots and take pride in pairing up-and-coming designers (Alex Mill, Faherty, Rogue Territory) alongside industry mainstays (Levi, Ralph Lauren RRL, Red Wing). We pair high-end with low, mix vintage classics with new collections and feature the unexpected alongside the tried & true. We try to create a carefully edited yet eclectic blend of goods where the common thread is uncomplicated authenticity.
HT: What are the trends STAG is planning to feature for Fall ’16?
SPM: Trends come and go and are sometimes regrettable, so we try not to play the trend game too much and stick with more subtle shifts in style. For example, pleats are coming back in men’s pants, but we’re just not ready to adopt that trend. On the other hand, there’s a shift back to washed denim that we’ve seen slowly taking form over the past few seasons, and we’ve been taking part in that movement. There were five years where guys were only wearing raw, untreated denim, but washes are definitely back.
HT: Can a STAG shopper expect to find the same thing at each location?
SPM: Much of what we offer is the same from store to store, but there are little differences in each shop, and the longer we’re open in each market, the more we learn about the personality and style of each city and customer. It’s crazy how customers in different markets react to different offerings.
HT: Have you ever considered taking on women’s fashions?
SPM: Lots of women have asked us to do it over the years, and it’s certainly tempting from a purely business point of view (women shop a lot more than men), but for the most part, women’s fashion is a little out of our comfort zone. We’ve dabbled in it a little here and there (we did a pop up in our Venice shop with a couple of our brands that sell men’s and women’s), but it’s probably not something we’ll ever go all in on. It’s a whole different business.
HT: What are some key things you look for when selecting items for your stores?
SPM: Quality and timeless style, above all. We want to provide our customer with classic clothes that are stylish but not trendy and that offer both great quality and value. We want items purchased from STAG to hang in our customers’ closet for years and not just months. We also try to think of our customers’ larger life aesthetic when selecting goods for the store — clothing, accessories, gifts, art, even furniture. We aim to be a one-stop-shop for all his needs.
HT: In what ways has the growth of Austin influenced what you buy, if at all?
SPM: The population boom [of Austin] has brought a lot of New Yorkers and Californians to Austin, and they’ve both brought their unique coastal sensibilities to the mix, so we’re probably able to be a little more adventurous with certain styles than we were in the past. We would have never stocked a $2000 leather jacket when we first opened, but now we have a couple different options in that world.
HT: How would you describe Austin’s style?
SPM: It’s eclectic and relaxed — just like the city. It’s a healthy mix of vintage and new and is really rooted in personal style. Folks are able to stand out for their style without it looking too studied or costume-like.
HT: Now, onto food, what are some of your go to spots?
HT: What about Uchi or Uchiko?
SPM: It’s the only restaurant in town where you know that every time you go you’re gonna be blown away just as much as the first time you went.
Thank you to Steve, Don, Arvy, Dustin, Forrest and STAG Austin for your kind words and complete cooperation in putting this together. Also, big thanks to my photographer Abby Johnson, her assistant Taylor Henderson and our model Collin Johnson. We couldn’t have done it without y’all.
Dinner Wear is a series that illustrates how Austin’s top stops for style interpret the essence of Hai Hospitality’s founding restaurants Uchi & Uchiko. The brands we partner with for this on-going series are selected because we feel they share a similar story: a local brand whose stayed true to their core while continuously pushing the boundaries of success. All the while, in good style.