Sam began her career in public relations and marketing in 1989 after receiving a BA in Art History from Baylor University. After holding positions at PBS affiliate KERA in Dallas, Rovillo Design Associates and May & Co., and the March of Dimes in Dallas and Austin, she found her way to New York in 1998, to be an account executive for Susan Becher Public Relations. There, she worked with high profile clients Waterworks, Brunshwig & Fils, Jim Thompson Thai Silks, and Source Perrier. Sam eventually landed at the highly regarded boutique lifestyle firm, Clifford Public Relations, as a senior account executive. Sam started working for Central Austin Management Group (CAMG) in 2004, working on marketing campaigns and media outreach for in-house clients Uchi, Ace Tailors, and Lavaca Street Bar, among others. In 2008, Sam and her team expanded to take on new clients as an agency, Cultivate PR, while remaining a part of Hai Hospitality family. Babbo in New York is her favorite restaurant.